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St. Paul, Minnesota: Growth & Business Opportunity Report

A citywide starting point for businesses comparing measured traffic, household trends, transit access, and the surrounding business environment. Conditions can vary sharply by corridor and neighborhood, so use the free lookup before selecting a specific location.

City boundary refreshed September 2026 · ACS through 2024 · Traffic data through 2025
Population
307,284
Official ACS 5-year estimate · 2024
Households
125,249
Official ACS 5-year estimate · 2024
Median household income
$73,394
Official ACS 5-year estimate · 2024

Growth signals in St. Paul

These citywide trend figures provide background for a business-location decision. They do not replace research on a specific block, property, or lease opportunity.

+4.1%
Population change
ACS 2015–2024 rolling estimates
+10.9%
Household change
ACS 2015–2024 rolling estimates
+50.5%
Median income change
ACS 2015–2024 rolling estimates
ACS 5-year estimates overlap across years. Read these as a broad local trend, not a precise one-year measurement.

Measured traffic exposure

322 MnDOT traffic measurement locations fall inside the current St. Paul boundary. The list shows the highest observed AADT measurement on each road, not total city traffic.

  • Ayd Mill Road23,643 vehicles/day
  • West Kellogg Boulevard22,652 vehicles/day
  • North Cretin Avenue20,671 vehicles/day
  • North Marion Street18,285 vehicles/day
  • North Hamline Avenue15,049 vehicles/day
  • Vandalia Street13,884 vehicles/day

Business & transit context

516 mapped food, retail, and related place records fall within the current city boundary. Transit data includes 1,281 mapped stops and light-rail service.

Restaurant 252Fast food 93Cafe 81Supermarket 58Wholesale / big-box 18Retail area 8Department store 3Mall 3
The highest route count at one mapped transit stop is 11. Counts describe available mapped records and do not measure customer demand.

Ramsey County development context

Residential building-permit activity is a broader county-level signal. It is included for market context only and is not a measure of construction within St. Paul.

1,084
Housing units permitted
2024 · Ramsey County
$290,597,768
Construction value
Authorized in 2024 · county level
-41.6%
Permit-unit change
County comparison, 2022–2024

What this means for a new location

St. Paul has distinct commercial districts and neighborhood settings. Use the address lookup to inspect the traffic, nearby businesses, and tract-level context around a proposed site.

The strongest use of this report is to form a shortlist, then compare actual addresses before making a commitment. Traffic counts, surrounding businesses, access, and the immediate tract can be materially different within the same city.

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Evaluate a specific address for free

City-level context is a starting point. Enter a prospective address to examine the local traffic, nearby businesses, tract-level demographics, and other signals around that site.

Use the free address lookup →

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Methodology, coverage, and limitations

Population, households, and median household income are direct American Community Survey 5-year estimates for the incorporated place of St. Paul. The trend compares rolling ACS estimates from 2015–2024; overlapping ACS windows are useful for broad direction, not precise year-to-year change.

Traffic figures are individual MnDOT AADT measurement locations within the current Census incorporated-place boundary, using 2025 data. They are not a citywide vehicle total, pedestrian count, sales forecast, or proof of visibility at every address.

Nearby-business and transit counts use point records inside the same city boundary. They describe available mapped records, not every business or stop in the market. Building permits are shown only as Ramsey County context and are not attributed to St. Paul alone.